COMPANY
Large mining organizations face increasing pressure to
demonstrate environmental responsibility, community
engagement, and ESG alignment. Negative public
perception can stall permits and erode community
goodwill over the long term.
Shannon Carla King solutions offers creative, high-
impact, long-term, public engagement outcomes that
transform an organization’s reclamation success stories
into compelling visual narratives to improve trust,
transparency and connectivity of the closure phase to
long-term land use.
APPROACH
1) Initial consultation to better understand “perceived”
as well as “realized” optics and operational gaps.
2) Outward-facing public engagement audit of website,
data on reclamation sites and environmental photos
and publications.
3) Evaluation and workshop to address conflicts and
gaps within an organization’s communication policies
and annual strategic goals.
4) Executive consultation to address findings,
environmental work, working with contractors and
improve awareness campaign within the organization.
5) Working-level action items as part of a long-term
engagement strategy to better communicate with
stakeholders outside the organization, and outside
the industry with a focus on the stakeholders
including communities within a project area.
UN SDG COMMITMENT
CONNECT WITH US
QUICK FACTS
• 30+ years in Canada’s resource sector
• Over 30 years as a contemporary artist and the
first to merge scientific reclamation success
stories with fine art
• Nominated for the Alberta Order of Excellence
(2024–2026 cycle) for advocacy work
• Experienced instructor, public speaker,
workshop facilitator, project manager and change agent
MAIN AREAS OF EXPERTISE
• identifying perception risks and gaps
• transforming environmental success
stories into trust equity with shareholders,
employees, investors and the public
• strengthening reputational equity through
storytelling and strategic community
WHY A CONSULTANT?
The cost of doing nothing is high if your public
engagement strategy is a newsletter, website, a
100-page sustainability report or a request for
information form: i.e., standard industry tools.
A consultant can remove the risk of internal
organizational barriers, industry jargon, listen to
concerns without an agenda and share your
organization's success stories in a format that uses scientific data presented through a multi-faceted public lens.
Potential Opportunities
Prepare to work with a former industry professional
who uses a holistic approach to:
• remove barriers to broaden perspectives and
divergent thinking
• attract talent to mining and reclamation careers
• address closure activity myths and misnomers
• build practical, reusable outreach tools
• differentiate your organization from competitors
• reduce risk of skeptics and opposing campaigns
• improve shareholder, employee, investor and
public trust and strengthen reputational equity
• improve internal morale
• increase environmental literacy
